Unveiling Data-Driven Insights on Early-Phase Pricing and Profit Potential
When it comes to investing in real estate, timing is everything. The Sora’s 2-Bedroom Deluxe + Study units, particularly those on the lower floors, present an exceptional opportunity for astute buyers. This blog post will explore the developer’s pricing strategies, trends from comparable projects, and the undeniable advantages of entering early in Phase 1.

Developer Pricing Strategy: A Proven Model for Built-In Profit
Real estate developers often employ a phased pricing strategy to maximize returns. Understanding this can give buyers a significant edge.
Take, for example, Treasure at Tampines, a massive 2,203-unit development:
- Phased Price Increases: The difference in PSF pricing between Phase 1 and Phase 3 averaged $247 PSF, translating to a $297K difference in purchase price for 2 bedroom equivalent units. Phase 1 buyers locked in these lower prices and realized significant built-in profits during resale.

- Profitable Transactions: The most profitable transactions for 2 bedroom units at Treasure at Tampines were all from Phase 1, with profits ranging from $240K to $305K.
Early buyers not only benefited from lower prices but also saw significantly higher resale profits compared to later phases.

For units purchased in Phase 2, the average profits range between $67K and $213K, which is noticeably lower than the profits achieved by Phase 1 buyers.
This disparity underscores the advantage of entering during Phase 1, where lower entry prices significantly enhance profit margins, giving early buyers a clear financial edge over those who wait for later phases.

Conversely, Phase 3 transactions showed limited resale activity. Possible reasons for this include:
- Owners are holding onto their units, expecting further price appreciation.
- The higher entry price limits immediate profit potential, making owners reluctant to sell too early.
- Units purchased at premium prices in Phase 3 take longer to achieve meaningful gains.
The data underscores the advantage of buying early to capitalize on lower costs and higher profit margins.
Lower Floors: Competitive Entry Prices, Higher Profit Margins
Many assume higher floors are better investments, but data suggests otherwise. Lower-floor units often provide better returns due to more competitive entry prices.
Take Avenue South Residence, a high-rise development:
- Lower-floor units (Levels 3–19) saw most of the profits ranging from $170K to $306K, while higher-floor units (Levels 36–53) recorded significantly lower profits, mostly ranging between $80K to $108K.
- Buyers of higher floors likely paid a premium due to the perceived desirability of higher views, but the data indicates that these premiums reduce profit margins upon resale.
For investors seeking higher ROI, lower-floor units provide a compelling advantage.
Advantages of Phase 1 vs. Phase 3 Pricing
Let’s examine Seaside Residences, where the same unit type on the same stack across different levels was purchased within the same phase and resold at the same time:
- The lower-floor unit was $327 PSF cheaper and generated $107K more in profit compared to its higher-floor counterpart.
Similarly, at Kopar at Newton:
- Comparing 2 bedroom units on the same stack, the lower-floor unit was purchased SG$266 psf cheaper compared to the higher floor unit, but achieved a profit of SG$118K more. The lower entry price played a significant role in driving this difference.
Lower entry prices not only lower financial risk but also amplify resale gains, especially when purchased during earlier phases.
Real-Life Case Studies: The Advantage of Early-Phase Purchases
Principal Garden: Higher Profits with Lower Entry Prices
At Principal Garden, the data highlights the stark contrast in profits based on entry timing and floor level:
- A Phase 1 purchase of a Level 5 unit was priced $165 PSF cheaper than a similar unit on Level 15 purchased in Phase 3.
- The Phase 1 buyer saw $201,000 more in profits than the Phase 3 buyer.
Insight:
This case illustrates the compounding impact of lower entry prices combined with early-phase purchases. By entering the market early and securing a competitively priced unit, the Phase 1 buyer achieved a significantly higher ROI, despite being on a lower floor.
The Clement Canopy: Holding Power and Timing Matter
In another example, a lower-floor unit purchased during Phase 1 at The Clement Canopy was priced $355 PSF cheaper than higher-floor units. After holding the property for the same duration, the lower-floor unit sold for $168,000 more in profit.
Insight:
This showcases how early-phase purchases often build in greater profit potential, even when holding periods are identical. The lower entry cost gives buyers a head start in accumulating value over time.
3. The Clement Canopy: A Remarkable Resale Success Story
An even more interesting case from The Clement Canopy reveals the long-term benefits of Phase 1 pricing:
- A second owner resold a unit purchased by the first owner during Phase 1.
- Despite holding the unit for only three years, the second owner made a higher profit than the first owner, who purchased the unit in Phase 3.
- Had the original Phase 1 buyer held the unit for an additional three years, their profit would have grown from SG$239,999 to a staggering SG$365,000.
Insight:
This underscores the exponential growth potential of early-phase purchases, especially when combined with longer holding periods. By understanding developer pricing strategies and market timing, investors can significantly enhance their ROI.
Key Takeaway:
The examples of Principal Garden and The Clement Canopy highlight the critical role of early-phase purchases and lower-floor entry prices in maximizing profits. They also demonstrate the importance of holding power and strategic timing in optimizing returns. For those looking to invest in The Sora, these insights provide a compelling reason to act during Phase 1 while prices remain competitive.
Why Sora’s Current Pricing Is a Unique Opportunity
The Sora’s current pricing presents a compelling case for immediate action:
- Lower Level Unit Current Price: As low as $2,246 PSF.
- Higher Level Unit Current : $2,641 PSF, a difference of $395 PSF, translating to a potential $289K built-in profit.
- Phase 3 Higher Level Unit Projection (5% Increase): $2,773 PSF, increasing the potential profit to $385K.
With lower capital outlay and risk, buyers of lower level units gain immediate value while enjoying better profit potential in the future.
Final Thoughts
Investing in The Sora’s 2-Bedroom Deluxe + Study units, particularly lower-floor units, during Phase 1 is a strategic move for savvy buyers. The combination of lower entry prices, proven developer pricing strategies, and favorable resale trends positions this as a rare opportunity for both homeowners and investors.
Want to explore the best units available? Let’s discuss which 2-Bedroom Deluxe + Study unit at The Sora fits your investment goals.
Contact me today for an in-depth consultation and personalized recommendations. Don’t miss out on this prime opportunity!

